video · Commercial · Motion Graphics
Highland Echoes
- Client
- Nordwell Outdoor
- Year
- 2025
- Role
- Director / Editor
- Deliverables
- 90s hero film, 6x social cutdowns, Colour grade LUT
- Tools
- Blackmagic 6K, DaVinci Resolve, After Effects
The brief
Nordwell needed a hero film that positioned their outerwear as gear built for real ascents, not studio shoots.
We embedded with a three-person climbing team for eight days, shooting available light only and building the edit around breath, pace, and altitude rather than a scripted VO.
The film became Nordwell's top-performing paid asset of the year, with a 34% lift in watch-through versus their previous campaign.
“It doesn't feel like an ad. It feels like being there.”
Nordwell Creative Director
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